adventures in a curated life

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adventures in a curated life

Manda . My job and my geography has me immersed in the creation of culture 24/7, and I'm posting the random bits of inspiration I find along the way.

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  • Re-branding gender…. fastcompany: Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. Agency: Everybody Shout TARGET DEMO: MEN AROUND THE WORLD The Ad Folks:Shout is part of She Says, a network of 3,000 ad women who collaborate outside their day jobs on campaigns directed at women. Their Campaign Strategy:This ad shouts what studies suggest—that female leaders can be more empathetic and inspirational. The ad evokes movie posters because its creators “expect to see plenty of successful females coming soon to a corporation, startup, or Oval Office near you.” From The Case For Girls

    Re-branding gender….

    fastcompany:

    Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

    Agency: Everybody Shout

    TARGET DEMO: MEN AROUND THE WORLD

    The Ad Folks:
    Shout is part of She Says, a network of 3,000 ad women who collaborate outside their day jobs on campaigns directed at women.

    Their Campaign Strategy:
    This ad shouts what studies suggest—that female leaders can be more empathetic and inspirational. The ad evokes movie posters because its creators “expect to see plenty of successful females coming soon to a corporation, startup, or Oval Office near you.”

    From The Case For Girls

    (via fastcompany)

    Posted on November 22, 2011 via Fast Company with 60 notes

    1. recent-business-news likes this
    2. insightsgal reblogged this from fastcompany
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    6. slimr reblogged this from fastcompany
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    8. jenncloud reblogged this from fastcompany and added:
      I..am still sorting out all...my feelings about this one..but most are negative..
    9. mindingmybeautybiz reblogged this from fastcompany
    10. erinanadkat reblogged this from fastcompany
    11. chriscyvr reblogged this from fastcompany
    12. kylie-forever likes this
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    18. gloriole reblogged this from fastcompany and added:
      this poster is pretty awesomely dramatic :D
    19. inquiringmanda reblogged this from fastcompany and added:
      Re-branding gender….
    20. leahblaine reblogged this from etainsivalavie
    21. voiice reblogged this from fastcompany
    22. 10tlgibson likes this
    23. etainsivalavie reblogged this from fastcompany
    24. gerardoreds likes this
    25. oscarperryabello reblogged this from fastcompany and added:
      #ftw.
    26. oscarperryabello likes this
    27. iamlegend1623 likes this
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    36. adagent reblogged this from fastcompany and added:
      This campaign caught my attention. I am drawn
    37. adagent likes this
    38. wildernessbymadness reblogged this from fastcompany
    39. fastcompany posted this

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